Client
40 FREE EVENTS
happen every month at DreamBank, ranging from small business workshops to yoga sessions.
01 Challenge
American Family Insurance believes in the power and purpose of dreams. Offering a variety of insurance products to consumers, they seek to not only protect the American dream but to propel the American dreamer to new possibilities. To support their mission, they opened up a brick-and-mortar community space, called DreamBank, located in Madison, WI. They needed a design partner to bring this space to life through ever-changing exhibits focusing on various themes and topics centered around dream pursuit.
02 Solution
BHDP designers brainstorm with DreamBank curators to generate content that comes to life in interactive activities and content. Every exhibit includes custom-designed fixtures, print collateral, installations, activities, branded giveaways, etc. Some essential pieces of each exhibit include a journal, community wall, and social media photo booth. BHDP’s experiential design team oversees everything, including concept, content development, copywriting, production, and installation.
Quick Facts
Completion Date 2018
Size 6,000 SF
Location Madison, WI
03 Results
From gratitude to the power of play to positive thinking, each exhibit includes its own identity aesthetic to keep its guests coming back to interact with new content. The goal of each exhibit is to take these abstract concepts and bring them to life in fun and inventive ways that engage audiences of all ages.
A Few of the Exhibits
"Choose Happy" exhibits designed to provide a joy-filled experience.
"Power of Play" exhibit encourages people to use their kid-like imagination to achieve their dreams.
"Kindness Counts" teaches people how to practice empathy and compassion.
"Live Gratefully" explores what it means to be thankful for life around you.