The 2020 pandemic has reminded us that retail is severely prone to the effects of uncertainty.
Historically, the category experiences ebbs and flows at an almost consistent rate. Some of this is due to events beyond our control, for instance, acts of war, natural disasters, and terrorism to name a few. Not to mention economic cycles over the last several decades that have impacted the industry. […]

It’s 2015. A new movement in retail is emerging where some direct-toconsumer brands (DTC) are dipping their toes in the pool of physical retail. Some industry voices are calling this new movement “Clicks to Bricks.” Shoppers wonder who these new brands are and why they should shop there […]

Part II of II (Read Part I) There’s value in raw data, but it can only take you so far. The true value of those numbers materializes through analysis, anomalies and context. Due to the lack of available real data about shoppers who shopped both on a brand’s digital online site and at its physical […]

Part I of II (Read Part II) The “Clicks to Bricks” (C2B) movement is gaining significant momentum. It wasn’t long ago that only a handful of direct to consumer brands (DTC) expanded into the physical retail space. Today, dozens have ventured from an entirely digital presence to opening brick-and-mortar locations. Even with COVID-19 procedures and […]

The small-footprint, specialty stores modeled by “Clicks to Bricks” retailers have the unique opportunity to answer many unmet needs of shoppers.