Author Archives: Declan McCormack

The Retail Rumba: One Step Back, Two Steps Forward

Posted on by Declan McCormack

The 2020 pandemic has reminded us that retail is severely prone to the effects of uncertainty.
Historically, the category experiences ebbs and flows at an almost consistent rate. Some of this is due to events beyond our control, for instance, acts of war, natural disasters, and terrorism to name a few. Not to mention economic cycles over the last several decades that have impacted the industry. […]

From Clicks to Bricks: Expanding Brand Loyalty through Physical Stores

Posted on by Declan McCormack

It’s 2015. A new movement in retail is emerging where some direct-toconsumer brands (DTC) are dipping their toes in the pool of physical retail. Some industry voices are calling this new movement “Clicks to Bricks.” Shoppers wonder who these new brands are and why they should shop there […]

Trends in Retail Success: Pay Attention to the Data

Posted on by Declan McCormack

Part II of II (Read Part I) There’s value in raw data, but it can only take you so far. The true value of those numbers materializes through analysis, anomalies and context. Due to the lack of available real data about shoppers who shopped both on a brand’s digital online site and at its physical […]

Trends in Retail Success: Pay Attention to the Data

Posted on by Declan McCormack

Part I of II (Read Part II) The “Clicks to Bricks” (C2B) movement is gaining significant momentum. It wasn’t long ago that only a handful of direct to consumer brands (DTC) expanded into the physical retail space. Today, dozens have ventured from an entirely digital presence to opening brick-and-mortar locations. Even with COVID-19 procedures and […]