Client
10,286 SF
of showroom space for product displays
Studio Showroom
01 Challenge
Ferguson desired a new, dynamic retail environment that showcases kitchen and bath appliances from three best-in-class brands—Ferguson, Sub-Zero, Wolf, and Cove, and Kohler—under one roof. A former restaurant in a mixed-use development was selected to be the site of the showroom after our team conducted visioning sessions and set the strategic direction for the project.
02 Solution
BHDP designed the Ferguson Studio Showroom as a place where homeowners, architects, builders, and developers can interact with everything around them. The new, cohesive space has a sophisticated and modern aesthetic while feeling like home, and each area is equipped with several working plumbing and appliance fixtures—allowing users to test products before purchasing.
Quick Facts
Location Merrifield, VA
Completion Date 2022
Brands Three Best-in-Class Brands
03 Results
This experience brings the highest-quality products across categories into one place. The modern gallery space provides a unified guest journey from the center aisle into the bath and kitchen lifestyle vignettes and beyond to the supporting collaborative design lab. With a malleable design and flexible displays, Ferguson Studio can swap out new products yearly to continually appeal to and satisfy their clients. Coupled with an elevated level of service, the design of Ferguson’s showroom creates a memorable shopping experience that is seamless and intuitive from start to finish.
This project received the Washington Building Congress Craftsmanship Award in 2023. This award is representative of the strategic selection of materials and finishes throughout the showroom.
Awards
