Client
IN 1938,
50 Rockefeller Plaza was constructed. When renovating Fifth Third's office, BHDP maintained the Art Deco aesthetic.
NYC Office Renovation
01 Challenge
Fifth Third Bank tasked BHDP with a renovation of their new office located at 50 Rockefeller Plaza. A main design challenge was preserving the building's iconic architecture. Simultaneously, the team aimed to seamlessly integrate Fifth Third's brand identity into the space and establish a connection with the local community. This multifaceted approach ensured the renovated office pays homage to the building's historic significance and reflects the bank's identity.
02 Solution
Drawing from the Art Deco aesthetic of Rockefeller Center, our team weaved intricate patterning, bold shapes, metalwork, and regional themes into the space. While much of the color palette and materials reverberate Fifth Third’s brand, the juxtaposition of soft and bold contrast colors, gold and brick detailing, and decorative lighting amplify the building’s history.
Quick Facts
Size 13,150 SF
Completion Date 2023
Location New York, NY
03 Results
The newly renovated space allows employees to share experiences, collaborate, connect to the community, and experience breathtaking views of New York.
Share Experiences
An interactive map of the city with magnetic shields allows employees to share their favorite restaurants or plan a team outing on the weekend.
Collaborate
The design creates synergy through shared experiences in communal areas like the Commons (a break area), the reception area, and conference rooms.
Connect to Community
In the reception area, a graphic of the New York City skyline incorporates the 5/3 shield as windows.
Experience Views
The Commons provides the best views of Rockefeller Center Plaza—prompting employees to relax and stay for a while.
