Client
~10,000 SF
Small Format and Flexible Store Designs
Brothers Marketplace
01 Challenge
Building on a longstanding relationship, Roche Bros. looked to our Retail design team to create a new, small-format marketplace to serve an underleveraged consumer market.
02 Solution
Working with the Roche Bros. team, we developed a kit-of-parts program that is flexible to meet a variety of customer journeys and their daily needs.
Quick Facts
Location Medfield, MA
Completion Date 2014
Inspiration "Eat. Drink. Be ... Local."
03 Results
The original Medfield location delivered on Roche Bros.'s goals, and since the first Brothers Marketplace opened in 2014, we have helped the brand expand to numerous locations across Massachusetts. The stores have received multiple accolades including:
- 2019 Spectrum Awards - Point of Purchase Signage and Graphics - Weston location
- 2018 Cincinnati Design Awards - SEGD Built Work - Walton location
- 2017 Cincinnati Design Awards - SEGD Built Work - Weston location
- 2016 Retail Design Institue Class of 2016 Design Awards - Weston location
- 2015 ICSC Design & Development Award - Medfield location
- 2014 International Visual Identity Award - Medfield location
- 2014 Retail Design Institute's International Store Design Award: First Place in Specialty Gourmet Grocer category; Innovation Award for Wayfinding, Signage, and Environmental Graphics - Medfield location
Awards and Recognition
Designing a Small-Format Prototype for Roche Bros.
The planning strategy and conceptual aesthetics of this prototype can be interchanged to create a unique and curated experience at each new location. This prototype complements the brand’s existing core DNA, including the brand’s history and values, while establishing a new identity and experience, emphasizing the concepts of local, community, and curation.
Below you'll find a sampling of our work for Brothers Marketplace across multiple locations.
BHDP’s talented and collaborative retail team has excelled at capturing the essence of localization and expressing it through an award-winning store design that resonates with shoppers and drives sales.
Arthur Ackles, Vice President of Merchandising and Buying at Roche Bros. Supermarkets and Brothers Marketplace
Brothers Marketplace - Medfield, MA
Not Your Average Grocery Experience
Located in a quaint, east coast neighborhood, Brothers Marketplace seeks to evoke the nostalgia of days gone past by layering elements of local heritage with a modern aesthetic. Replacing the town’s beloved Lord’s Department Store, the last remaining "mom and pop" shop in the area, Brothers Marketplace had to fill the shoes of the local landmark.
In paying homage to the original use of the building, Brothers Marketplace features a retro-style diner and a mural of the original Lord’s store. The concentration on locally sourced foods and products sets Brothers Marketplace apart from standard, large-format supermarkets. Enveloped in an environment that layers warmth, familiarity and craftsmanship, customers and employees alike are inspired to “Eat. Drink. Be… Local.”
The diner at Brothers Marketplace offers a throwback to ice cream parlors
Brothers Marketplace - Weston, MA
Brothers Marketplace - Cambridge, MA
